Product Marketing Manager

Job description

Our company

At Proton, we envision an internet where privacy is the default, and we’re building ways to help all people secure their digital lives and take control of their data. ProtonMail was founded in 2014 by a group of scientists who met at the European Organization for Nuclear Research (CERN). And since its inception, the company has grown at a fast pace and today has over 40 million users.

Our principal product, ProtonMail, is the world’s largest secure email service. Our second product, ProtonVPN, is one of the world’s most popular VPN services. Our vision is to build an internet platform for the protection of digital rights, and we are also developing additional products, including ProtonCalendar, ProtonDrive, and more to come.

Proton users include leaders of the Hong Kong protest movement, New York Times journalists, some of the world’s largest corporations, and millions of ordinary citizens from over 180 countries. Our team is diverse and dynamic, representing over 30 different nationalities, with offices in Geneva, Zurich, Prague, Vilnius, Skopje, and Taipei. We're also considering future potential office locations such as London and Barcelona.

About the position:

This position is open to different levels of experience. If you are a results-driven marketer, feel comfortable taking initiative, and thrive in a fast-paced environment, this is a great opportunity to play a pivotal role in a fast-growing company. You will have a concrete impact on the future of the business.

As an experienced product marketing manager, you will take ownership of the marketing strategy of one of our products.

You'll work closely with our brand team to define target audiences and the product positioning and messaging. In collaboration with the marketing team, you'll plan and execute acquisition, activation and retention activities across channels and markets.

As the point of contact between the marketing and product team, you will act as an advocate for our users, distilling their requests and requirements, prioritizing issues for development, and implementing fixes.

What you will do:

  • Define, test, validate, coordinate, and execute product strategy
  • Take ownership of the product marketing and communications strategies
  • Define a product’s target audiences, messaging, and positioning 
  • Plan and execute growth, acquisition, and retention activities across channels and markets
  • Improve conversion rates across the board, including landing pages, upgrade pages, renewal pages, and any other touchpoint for our products
  • Analyze product usage and churn rates to drive product understanding, adoption, retention, loyalty, and win-back strategies
  • Act as the users' advocate and the voice of the market, synthesizing customer feedback into actionable insights to inform future product development
  • Create and present weekly, monthly, and quarterly reports and analyses

Job requirements

Minimum qualifications

  • Experience as a product marketing manager or product manager, with a track record of successful product marketing in a B2C SaaS environment.
  • Proven experience planning and executing successful global go-to-market strategies for new products and features, including industry, market, and customer analysis.
  • Ability to understand technology used in SaaS and digital security products in order to grasp the challenges Proton products face and how this impacts the overall product positioning.
  • Demonstrated ability to work at different product levels, from high-level analysis, down to hands-on product feature or campaign design and execution.
  • Ability to operate quick, scrappy yet impactful hypothesize-test-learn-iterate cycles, including but not limited to conversion rate optimization, A/B, and multivariate tests.
  • Strong project and program management, with the ability to thrive in a high-growth, fast-paced startup environment, setting objectives, and ruthlessly prioritizing activities based on impact.
  • Independent, self-motivated, and proactive. You don’t require constant input, and you have meticulous attention to detail.
  • Excellent communication, interpersonal, and leadership skills.
  • Good written and spoken English.


    Preferred qualifications

    • Experience with global, multi-brand, multilingual campaigns.
    • Experience with both B2C and B2B marketing.
    • Technical knowledge foundation, demonstrated by formal technical education or equivalent experience.
    • Business acumen, demonstrated through business education or equivalent experiences.
    • Fluency in other languages.

    Why work at ProtonMail?

    • We work on interesting, challenging problems every day. There is never a dull moment.
    • Our startup culture means everyone’s opinion matters. You can have a significant impact.
    • Our rapid growth means there are many opportunities for advancement.
    • The chance to do something meaningful. ProtonMail protects dissidents, journalists, and activists. Our work saves lives.
    • Be part of something bigger. Millions of people and businesses around the world have embraced our idea of an Internet where privacy and security are the default. Join the privacy revolution that is changing the world.

    ProtonMail uses the Recruitee recruitment platform for more effective hiring process and a better candidate experience. Your data will always be kept confidential and is not shared with any third parties. Keep in mind that you will receive emails from the email address or other addresses on the domain.