Product Director (Growth)

Job description

Our Company:

At Proton, we envision an internet where privacy is the default, and we’re building ways to help all people secure their digital lives and take control of their data. ProtonMail was founded in 2014 by a group of scientists who met at the European Organization for Nuclear Research (CERN). And since its inception, the company has grown at a fast pace and today has over 40 million users.

Our principal product, ProtonMail, is the world’s largest secure email service. Our second product, ProtonVPN, is one of the world’s most popular VPN services. Our vision is to build an internet platform for the protection of digital rights, and we are also developing additional products, including ProtonCalendar, ProtonDrive, and more to come.

Proton users include leaders of the Hong Kong protest movement, New York Times journalists, some of the world’s largest corporations, and millions of ordinary citizens from over 180 countries. Our team is diverse and dynamic, representing over 30 different nationalities, with offices in Geneva, Zurich, Prague, Vilnius, Skopje, and Taipei. We're also considering future potential office locations such as London and Barcelona.


About the position:
Reporting to the CMO, the Product Director (Growth) will play an instrumental role in driving our user journey from the first touch point to their daily interactions, helping them to unlock value every day. You’ll be our cross-functional leader building onboarding and lifecycle products across our product portfolio, and will be executing global campaigns with the goal of growing our daily active users. If you’re a self starter and results-driven product leader, and you thrive in a fast-paced environment, this is a great opportunity to play a pivotal role in a fast-growing company. You will have a concrete impact on the future of the business as a whole.

This job would ideally be based in Geneva/ London/ Barcelona but if you are the right person, based elsewhere in Europe we are open to discuss as well !


What you’ll be doing:


Strategy and Vision: Define the engagement product vision based on data and insights, build and execute the onboarding product and lifecycle strategy to drive user growth across our product portfolio. Provide leadership and coordination for all marketing initiatives, including constant optimizations to maximize impact across the funnel.

Influence: Cultivate strong collaborative relationships and inspire cross-functional teams to drive high-quality output. Masterfully communicate up/down/across the organization to ensure transparency, alignment, and advocacy of our user engagement strategy.

Execution: Lead and motivate cross-functional teams, driving excellence in execution with a strong bias towards testing and scaling. Create customer engagement and retention journeys, lifecycle roadmaps, personalization triggers, and appropriate cross-sells, up-sells, and win-backs.

Leadership: Build, lead, and nurture a growing team of high-performing product owners, marketers, and data scientists who deliver undeniable business impact and breed a high standard of strategic, creative, and executional excellence through coaching and development.

Product Building: Collaborate with engineering teams and their leads on a frequent basis to help manage priorities, backlogs, and delivery schedule to execute on product vision.



Job requirements

  • 10+ years of product, lifecycle marketing, or growth experience in technology companies building and shipping new products and communications campaigns
  • 3+ years experience building and executing onboarding and lifecycle flows, with expert-level knowledge on using CRM and automation tools to drive engagement and retention efforts
  • Deep experience developing and implementing cohort-based lifecycle roadmaps and customer engagement triggers based on personalization mechanics
  • Proven ability to manage and maintain strong cross-functional stakeholder relationships across multiple teams (data science, engineering, marketing, design, etc.)
  • Strong data, critical thinking ,and analytical skills with proven ability to translate metrics into actionable insights
  • Proven experience building and leading teams, including experience directly managing teams of 5+ individuals and scaling organizations


Why should you join Proton?

  • We work on interesting, challenging problems every day. There is never a dull moment.
  • Our startup culture means everyone’s opinion matters. You can have a significant impact.
  • Our rapid growth means there are many opportunities for advancement.
  • The chance to do something meaningful. Proton products protect dissidents, journalists, and activists. Our work saves lives.
  • Be part of something bigger. Millions of people and businesses around the world have embraced our idea of an Internet where privacy and security are the default. Join the privacy revolution that is changing the world.


    ProtonMail uses the Recruitee recruitment platform for more effective hiring process and a better candidate experience. Your data will always be kept confidential and is not shared with any third parties. Keep in mind that you will receive emails from the email address careers@protonmail.recruitee.com or other addresses on the protonmail.recruitee.com domain.