Marketing Copywriter

Job description

Our company 

Our mission is to defend human rights and democracy through building software that is essential for digital freedom and privacy protection for all Internet users.

ProtonMail was founded in 2014 by a group of scientists who met at the European Organization for Nuclear Research (CERN). And since its inception, the company has grown at a fast pace and today has over 26 million users. Our principal product, ProtonMail, is the world’s largest secure email service. Our second product, ProtonVPN, is one of the world’s most popular VPN services. Our vision is to build an Internet platform for the protection of digital rights, and we are also developing additional products such as ProtonCalendar, ProtonDrive, and much more.

Proton users include leaders of the Hong Kong protest movement, New York Times journalists, some of the world’s largest corporations, and millions of ordinary citizens from over 180 countries. Our team is diverse and dynamic, representing over 30 different nationalities, with offices in Geneva, Zurich, Prague, Vilnius, Skopje, San Francisco, and Taipei.


Role description

As a member of our Content Team, you’ll help create multimedia content that inspires people to take steps toward securing their digital lives and builds awareness and trust in our brand.

We prize writers who can quickly grasp difficult technical topics and turn abstract ideas into persuasive, actionable copy. You will be an expert on the brand voice. On any given day, you may need to write advertising copy for ProtonDrive, a video script for ProtonCalendar, a landing page for ProtonVPN or a newsletter for ProtonMail. You’ll be expected to work constructively with colleagues across the company.

The role is more proactive than reactive. You’ll need to be able to identify revenue opportunities and articulate new growth ideas for the marketing team. Working at Proton requires a strong understanding of what makes our user community tick.

If you’re a results-driven marketer, feel comfortable taking initiative, and thrive in a fast-paced environment, this is a great opportunity to play a pivotal role in a fast-growing company. You will have a concrete impact on the future of the business as a whole.


Responsibilities:

  • Researching and synthesizing complex information into easily digestible pieces of content.

  • Writing short-form copy for different digital media, such as video, audio, printed materials, website, and social media.

  • Identifying and proposing growth strategies and tactics for the Content Team and executing these ideas.

  • Optimizing content for search engines, to generate leads, and to increase conversion.

  • Generating and pitching new content ideas on topics germane to the Proton brand.

  • Providing feedback to other contributors and editing other writers’ content.

  • Working with the marketing team on analytical projects to improve blog strategies and tactics.

  • Contributing to the growth of the overall number of visitors, converting visitors into leads, and expanding our blog’s overall reach through delivering quality content.

Job requirements

Minimum qualifications:

  • 5+ years hands-on experience in persuasive writing, public relations, or a related field.

  • Experience creating highly effective conversion copy for a large company, including product launches, content marketing, emails, advertisements, and other marketing assets.

  • Strong understanding of SEO best practices.

  • Exceptional writing and editing skills, as well as the ability to adopt the style, tone, and voice according to the goals set together with the team.

  • A strong understanding of the technology industry and our mission of bringing internet privacy and security to everyone in need.

  • Independent, self-motivated, and proactive. You don’t require constant input, and you have meticulous attention to detail.

  • An analytical mind and interest in using data to optimize marketing strategies and tactics.

  • Flawless written and spoken English.


Preferred qualifications:

  • Familiarity with the technology behind Proton products (e.g. encryption, email and VPN protocols, etc.), online privacy, and information security.

  • Experience with both B2C and B2B marketing.

  • Comfortable working in fast-paced startup environments and distributed workplaces.

  • Fluency in other languages.


 

ProtonMail is using Recruitee recruitment platform for more effective hiring and better candidate experience. Your data will be kept confidential and not shared with any third parties. Keep in mind that you will receive emails from careers@protonmail.recruitee.com email or other addresses on the protonmail.recruitee.com domain.