Global Head of Brand (Director)

Job description

Our Company:

Our mission is to defend human rights and democracy through building software that is essential for digital freedom and privacy protection for all Internet users.

ProtonMail was founded in 2014 by a group of scientists who met at the European Organization for Nuclear Research (CERN). And since its inception, the company has grown at a fast pace and today has over 26 million users. Our principal product, ProtonMail, is the world’s largest secure email service. Our second product, ProtonVPN, is one of the world’s most popular VPN services. Our vision is to build an Internet platform for the protection of digital rights, and we are also developing additional products such as ProtonCalendar, ProtonDrive, and much more.

Proton users include leaders of the Hong Kong protest movement, New York Times journalists, some of the world’s largest corporations, and millions of ordinary citizens from over 180 countries. Our team is diverse and dynamic, representing over 30 different nationalities, with offices in Geneva, Zurich, Prague, Vilnius, Skopje, San Francisco, and Taipei.


About the position:

Reporting to the CMO, Global Head of Brand (Director) will play an instrumental role in redefining our brand identity and strategy. You’ll be our brand advocate, planning and executing global campaigns with the goal of growing our brand awareness and share of voice.

If you’re a self starter & results-driven marketer, and you thrive in a fast-paced environment, this is a great opportunity to play a pivotal role in a fast-growing company. You will have a concrete impact on the future of the business as a whole.

This job would ideally be based in our HQ in Switzerland but if you are the right person, based elsewhere in Europe or UK we are open to discuss as well ! 


What you’ll be doing:

Strategy & Vision: Establish, evolve and implement global brand strategy, delivering against company vision, and business goals. Provide leadership and coordination for all initiatives to target audiences across our brand portfolio, including recommended plan optimizations to maximize impact.

Influence: Cultivate strong collaborative relationships and inspire key local and global stakeholders as well as external agency partners to drive high quality output. Masterfully communicate up/down/across the organization to ensure transparency, alignment, and advocacy of brand strategy.

Execution: Analyze cultural, technological and market trends to inform strategic and creative development. Build outstanding global creative campaigns with assets across the marketing mix to take our story worldwide.

Leadership: Build, lead and nurture a growing team of high performing marketers who deliver undeniable business impact and breed a high standard of strategic, creative and executional excellence through coaching and capacity-building.

Scaling: Implement brand control processes, guidelines, playbooks, audits etc. to ensure all user touchpoints are on brand. Setup monitoring of brand health metrics and campaign measurement tools and processes.  

Job requirements

What are we looking for:

  • 10+ years of marketing experience with consumer-facing brand in CPG, consumer technology, or similar global/multinational company
  • 3+ years experience leading brand portfolios, including brand strategy and design, advertising and marketing campaign, digital and social asset development
  • Strong business acumen and proven strategic, analytical and creative abilities with significant knowledge and experience of markets around the world.
  • Demonstrated experience developing and executing insight-driven integrated marketing campaigns that drove quantitative results at local and/or global levels.
  • Proven experience building and leading teams, including experience directly managing teams of 5+ individuals and scaling organizations.
  • Independent, self-motivated, and proactive with strong attention to detail and excellent written and spoken English.

Why should you join Proton?

  • We work on interesting, challenging problems every day. There is never a dull moment.
  • Our startup culture means everyone’s opinion matters. You can have a significant impact.
  • Our rapid growth means there are many opportunities for advancement.
  • The chance to do something meaningful. Proton products protect dissidents, journalists, and activists. Our work saves lives.
  • Be part of something bigger. Millions of people and businesses around the world have embraced our idea of an Internet where privacy and security are the default. Join the privacy revolution that is changing the world.


    ProtonMail uses the Recruitee recruitment platform for more effective hiring process and a better candidate experience. Your data will always be kept confidential and is not shared with any third parties. Keep in mind that you will receive emails from the email address careers@protonmail.recruitee.com or other addresses on the protonmail.recruitee.com domain.