Director of Product Marketing

Job description


At Proton, we envision an internet where privacy is the default, and we’re building ways to help all people secure their digital lives and take control of their data. ProtonMail was founded in 2014 by a group of scientists who met at the European Organization for Nuclear Research (CERN). And since its inception, the company has grown at a fast pace and today has over 40 million users.

Our principal product, ProtonMail, is the world’s largest secure email service. Our second product, ProtonVPN, is one of the world’s most popular VPN services. Our vision is to build an internet platform for the protection of digital rights, and we are also developing additional products, including ProtonCalendar, ProtonDrive, and more to come.

Our users include New York Times journalists, some of the world’s largest corporations, and millions of ordinary citizens. The world is adopting our products at an accelerating pace. Whether it’s in New York, or at the front lines of the global struggle for freedom and democracy in Hong Kong, Belarus, and Myanmar, the work we do saves lives and is transforming the world. Our team is diverse and dynamic, representing over 30 different nationalities, with offices in Geneva, Zurich, Prague, London, Vilnius, Skopje, and Taipei, employing people around the world.


Purpose of the role

The Head of Product Marketing will play an instrumental role in redefining our product propositions and Go-to-market strategy in order to accelerate towards our vision of an internet where privacy is the default. This leader will partner with and lead teams, obsess over users and build our business to scale. If you’re a self-starter & results-driven marketer, and you thrive in a fast-paced environment, this is a great opportunity to play a pivotal role in a fast-growing company. You will have a concrete impact on the future of the business as a whole.


What you will do

Strategy & Vision: Define the product vision based on user insights and be the champion for the consumer, using primary and secondary research, internal data and competitive intelligence to identify user needs translating product features into consumer benefits.

Influence: Influence product development by earning the trust of product owners and business leads to reflect unmet user needs and solve critical pain-points.

Execution: Build GTM plans & oversee product launches. Lead and motivate cross-functional, cross-country project teams who can drive innovative ideas that can scale across countries.

Leadership: Build, lead and nurture a growing team of high performing marketers who deliver undeniable business impact and breed a high standard of strategic, creative and executional excellence through coaching and development.

Measurement: Work with internal teams, external partners and local marketing teams to plan, execute and measure marketing.

Advocacy: Masterfully communicate up/down/across the organization to ensure transparency, alignment, and advocacy of marketing strategies and plans.

Job requirements

  • 10+ years in marketing experience with 4 years in the technology space and at least 5 years in product marketing in a global/multinational company.
  • Experience seeing through global consumer product launches/ development with a strong preference for experience in company headquarters.
  • Strong business acumen and proven strategic, analytical and creative abilities with significant knowledge and experience of markets around the world.
  • Ability to influence at all levels and work effectively across different functions and geographies.
  • Proven track record of building value props & product narrative for consumers.
  • Demonstrated ability to analyze and distil data into actionable insights and relevant product improvements.
  • Proven experience building and leading teams, including experience directly managing teams of 10+ individuals and scaling organizations.


Why you should join Proton

  • We work on interesting, challenging problems every day. There is never a dull moment.
  • Our startup culture means everyone’s opinion matters. You can have a significant impact.
  • Our rapid growth means there are many opportunities for advancement.
  • The chance to do something meaningful. ProtonMail protects dissidents, journalists, and activists. Our work saves lives.
  • Be part of something bigger. Millions of people and businesses around the world have embraced our idea of an Internet where privacy and security are the default. Join the privacy revolution that is changing the world.


ProtonMail uses the Recruitee recruitment platform for a more effective hiring process and a better candidate experience. Your data will always be kept confidential and is not shared with any third parties. Keep in mind that you will receive emails from the email address careers@protonmail.recruitee.com or other addresses on the protonmail.recruitee.com domain.


Proton does not accept unsolicited resumes from any sources other than directly from a candidate. Proton will not pay a fee for any placement resulting from the receipt of an unsolicited offer, even in a situation when the relevant candidate is employed by Proton.