Copywriter

Job description

Company description

ProtonMail was born at the European Organization for Nuclear Research (CERN) in 2013 when a group of scientists and engineers envisioned an email service that empowers users to own their private data and keeps them safe from mass surveillance. Since then, ProtonMail has grown to become the world’s largest secure email service, with over 15 million users and a profitable business model. We are looking for passionate people to join our growing team and help us build a suite of security tools that safeguard privacy online and build a better Internet. 


Role description

As a member of our Content Team, you’ll help create multimedia content that builds awareness and trust in our brand, inspires people to take steps toward securing their digital lives, and communicates our vision of an Internet where everyone controls their own data.


We prize writers who can quickly grasp difficult technical topics and turn abstract ideas into compelling, actionable copy. You will be an expert on the brand voice. On any given day, you may need to write news commentary for the blog, write a script for a how-to video, or write UI copy for a new product. And you’ll be expected to work constructively with colleagues across the company.


But the role is more proactive than reactive. You’ll need an eye for content ideas and a strong understanding of what makes our user community tick. Together with the other members of your team, you’ll develop the marketing content calendar, help implement the overall content strategy, and track your progress through key engagement metrics.


If you’re a results-driven marketer, feel comfortable taking initiative, and thrive in a fast-paced environment, this is a great opportunity to play a pivotal role in a fast-growing company. You will have a concrete impact on the future of the business as a whole.


Responsibilities:

  • Researching and synthesizing complex information into easily digestible pieces of content.

  • Writing various types of articles on a wide range of topics related to internet privacy, cybersecurity, human rights, privacy laws, encryption, etc. for the company blog.

  • Generating and pitching new content ideas on topics germane to the Proton brand.

  • Providing feedback to other contributors and editing other writers’ content.

  • Optimizing content for search engines, to generate leads, and to increase conversion.

  • Contributing to long-form content projects, such as white papers and ebooks.

  • Writing short-form copy for different digital media, such as video, audio, printed materials, website, and social media.

  • Working with the marketing team on analytical projects to improve blog strategies and tactics.

  • Contributing to the growth of the overall number of visitors, converting visitors into leads, and expanding our blog’s overall reach through delivering quality content.

Requirements

Minimum qualifications:

  • 5+ years hands-on experience in marketing writing, journalism, public relations, or a related field.

  • Experience creating highly effective conversion copy for a large company, including product launches, content marketing, emails, advertisements, and other marketing assets.

  • Exceptional writing and editing skills, as well as the ability to adopt the style, tone, and voice according to the goals set together with the team.

  • A strong understanding of the technology industry and our mission of bringing internet privacy and security to everyone in need.

  • Independent, self-motivated, and proactive. You don’t require constant input, and you have meticulous attention to detail.

  • An analytical mind and interest in using data to optimize marketing strategies and tactics.

  • Flawless written and spoken English.

Preferred qualifications:

  • Familiarity with the technology behind Proton products (e.g. encryption, email and VPN protocols, etc.), online privacy, and information security.

  • Experience writing SEO copy.

  • Experience with both B2C and B2B marketing.

  • Comfortable working in fast-paced, always-on startup environments.

  • Fluency in other languages.


 

ProtonMail is using Recruitee recruitment platform for more effective hiring and better candidate experience. Your data will be kept confidential and not shared with any third parties. Keep in mind that you will receive emails from careers@protonmail.recruitee.com email or other addresses on the protonmail.recruitee.com domain.